Unlike many years ago, you can’t just be satisfied to only meet your needs in today’s web environment. Instead, you need to please two factors equally: the user and the Google robots ranking you. The question, however, is which one should you try to please first?
There is no need to prioritize because you have to please both Google and your users, a practice that comes highly recommended. In doing the process, you don’t need to invest in an insane amount of resources into the process where the return might make or break you and your online solution.
By adopting these two requirements, you will be able to rank higher in Google and people will be able to find you much easier than before. With the great web user experience you give your visitors, they will want to recommend you to others.